design statements

Cat Store and Play Stand

Unit 3 and 4 Visual Communication Design

SAT Folio and final presentations

My client, Gracie Gray, is a passionate cat owner and long-term advocate for animal welfare. With more than five years of experience working with cats in shelters and in her own life, she aims to launch a chain of stores specializing in safe, high-quality products for cats of all breeds and sizes. To begin this venture, she requires the design of both an exclusive cat playstand and the concept design for a retail store or stand that will showcase her brand identity.

Communication Need 1: The client requires a safe and secure cat playstand that provides a stimulating environment for cats. The design must include cubby holes, beds, scratching posts, and toys, while following circular design practices and meeting safety requirements.

Communication Need 2: The client requires the design of a retail stand/store interior and exterior that presents an enjoyable and functional shopping experience. This includes clear visual identity, accessible organization of products, digital displays for wayfinding, and small staff and stock areas.