design statements

Clothing Brand’s Branding and T-shirt (Walki)

Unit 3 and 4 Visual Communication Design

SAT Folio and Final Presentations

My client is a newly established streetwear label based in Fitzroy, Melbourne. The brand aims to move away from fast fashion by creating sustainable, high-quality garments that capture the city’s creative and urban culture. Each piece tells a story inspired by Melbourne’s lifestyle while promoting individuality and self-expression.

Communication Need 1: The design of a complete visual identity and digital presence for the brand, including logo, brand name, colour palette, typography, tags, advertisements, and website. The visual language reflects Melbourne’s Street culture and promotes sustainability through consistent, authentic branding.

Communication Need 2: The design of a unisex T-shirt available in two colourways that introduces the brand’s first product drop. The garment showcases the brand’s values of creativity and sustainability, using eco-friendly materials and circular design principles to appeal to a youthful Melbourne audience.