design statements

Surf Branding and Dry-Bag

Unit 3 and 4 Visual Communication Design

SAT Folio and final presentation  

My client is an environmentally conscious surfer from Ocean Grove, Victoria, who aims to create a surf brand and dry bag that delivers high-performance, sustainability, and style.

Communication Need 1: The design of cohesive branding that reflects the client’s values of being stylish, functional, and eco-friendly, applied across packaging, surf equipment, and advertising to build strong brand recognition.

Communication Need 2: The design of a durable, waterproof dry bag that aligns with the brand’s minimal and sustainable aesthetic. The bag is lightweight, weather-resistant, and functional, with compartments for essential surf and travel items.