design statements

 Luxury Cologne Brand

Unit 3 and 4 Visual Communication Design
SAT Folio and Final Presentations

My client is a 35-year-old Melbourne-based male with a passion for colognes who is launching a high-end, niche fragrance brand. With professional experience in scent production, he aims to create a sophisticated identity that reflects craftsmanship, exclusivity, and modern luxury. The range offers seasonal fragrances designed for collectors and connoisseurs of fine scents.

Communication Need 1: The client requires a refined and distinctive brand identity that communicates luxury and exclusivity. The design features a logo, packaging, and scent card that form a cohesive, recognisable identity. These outcomes are presented through high-fidelity packaging prototypes and a custom carry bag, highlighting the brand’s elegance and unity.

Communication Need 2 The client requires a sculptural bottle design that reflects the artistic and luxurious essence of the brand. Balancing function and form, the design serves as both a fragrance container and display piece, presented through a 2D orthogonal drawing and 3D model render showcasing form, materiality, and branding