design statements

Dionysis – Band Branding & Tour Design

Unit 3 and 4 Visual Communication Design

SAT Folio and final presentations

‘Dionysis’ is an Australian rock band that blends late 1900s rock with modern pop and synthesised sounds. The band, made up of four young musicians, is re-recording their albums to build a collectible visual identity that connects with fans through their grunge-inspired aesthetic.

Communication Need 1: The band requires a designer to develop a cohesive visual language across their promotional materials, including a VIP concert bag and album cover. The VIP bag must hold a vinyl record, key chain and record weight, all featuring a messy, layered grunge style that aligns with the band’s aesthetic. Additionally, appealing to young adults who enjoy nostalgic yet modernised music culture.

Communication Need 2: Dionysis also requires a promotional poster and a range of concert tickets for their upcoming world tour. The poster must clearly communicate tour information while maintaining the band’s visual identity, designed to work across both printed and digital formats.